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~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Marketingmanagement
Brand management
101
Markenführung
101
Consumer behaviour
49
Brand image
35
Markenimage
35
Brand
24
Markenartikel
23
Social Web
20
Social web
20
Internet marketing
12
Marketing management
12
Online-Marketing
12
Beziehungsmarketing
11
Relationship marketing
11
Place marketing
8
Standortmarketing
8
brand orientation
7
Advertising effects
6
Werbewirkung
6
branding
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Großbritannien
5
Kundenintegration
5
Luxury goods
5
Luxusgüter
5
USA
5
United Kingdom
5
United States
5
brands
5
social media
5
Confidence
4
Corporate reputation
4
Customer satisfaction
4
Einzelhandel
4
Firmenimage
4
Kundenzufriedenheit
4
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57
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57
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3
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1
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English
57
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Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Harris, Lloyd C.
2
McDonagh, Pierre
2
Alpert, Frank
1
Arnould, Eric J.
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Baeza, Julia
1
Baxter, Jessica
1
Belk, Russell W.
1
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1
Boyer, Michel
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Cantone, Luigi
1
Carlson, Jeffrey R.
1
Chan, Tsang-sing
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Clarke, Rodney J.
1
Cléret, Baptiste
1
Collinger, Tom
1
Cova, Véronique
1
Dass, Mayukh
1
Davey, Bill
1
Davies, Fiona
1
Dawes, John G.
1
Dessart, Laurence
1
Dickinson-Delaporte, Sonia
1
Dineva, Denitsa Petrova
1
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1
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1
Dou, Wenyu
1
Ebrahim, Reham
1
Eckhardt, Giana M.
1
Gaillard, Elise
1
Garrod, Brian
1
Gergaud, Olivier
1
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Journal of marketing management : MM
Journal of business research : JBR
411
The journal of product & brand management
296
The journal of brand management : an international journal
294
Journal of retailing and consumer services
257
Psychology & marketing
89
European journal of marketing : EJM
88
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
81
International journal of hospitality management
77
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of strategic marketing
62
SpringerLink / Bücher
60
Journal of promotion management : innovations in planning and applied research
58
Journal of international consumer marketing
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
53
International marketing review
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of promotion management : JPM
52
Journal of the Academy of Marketing Science
51
Marketing letters : a journal of research in marketing
51
Journal of global marketing
48
Journal of marketing
47
International journal of consumer studies
46
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
Cogent business & management
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Qualitative market research : an international journal
36
International journal of contemporary hospitality management
35
International journal of retail & distribution management
35
Journal of international marketing
35
International journal of advertising : the quarterly review of marketing communications
34
Journal of Islamic marketing
34
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ECONIS (ZBW)
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
3
Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree
;
Shankar, Avi
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
Saved in:
4
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
5
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
6
The community brand paradigm : a response to
brand
management
's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
9
Tales of seduction and intrigue: design as narrative agent of brand revitalisation
Wilner, Sarah J. S.
;
Ghassan, Aysar
- In:
Journal of marketing management : MM
33
(
2017
)
3/4
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011707509
Saved in:
10
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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