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~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
~subject:"Personalmanagement"
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Konsumentenverhalten
Personalmanagement
Marketing management
122
Marketingmanagement
122
Consumer behaviour
109
Brand management
101
Markenführung
101
Beziehungsmarketing
82
Relationship marketing
82
Brand image
48
Markenimage
48
Social Web
34
Social web
34
Marketing
31
Großbritannien
30
United Kingdom
30
USA
27
United States
27
Brand
25
Marketing theory
25
Marketingtheorie
25
Internet marketing
24
Lieferantenmanagement
24
Markenartikel
24
Online-Marketing
24
Supplier relationship management
24
Customer satisfaction
21
Kundenzufriedenheit
21
Customer integration
20
Kundenintegration
20
Corporate Social Responsibility
17
Corporate social responsibility
17
Innovation management
15
Innovationsmanagement
15
Customer value
14
Innovation
14
Kundenwert
14
Dienstleistungsqualität
13
Emotion
13
Service quality
13
Advertising effects
12
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Undetermined
37
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Article
107
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2
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Article in journal
109
Aufsatz in Zeitschrift
109
Conference paper
4
Konferenzbeitrag
4
Collection of articles of several authors
2
Sammelwerk
2
Systematic review
1
Übersichtsarbeit
1
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Language
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English
109
Author
All
Harris, Lloyd C.
4
Beverland, Michael B.
2
Brownlie, Douglas
2
Carlson, Jamie
2
Cova, Bernard
2
Dall'Olmo Riley, Francesca
2
Dessart, Laurence
2
Hart, Cathy
2
Hewer, Paul
2
Johnson, Lester W.
2
Malthouse, Edward C.
2
McDonagh, Pierre
2
McKechnie, Sally
2
Michaelidou, Nina
2
Rosenberger, Philip J.
2
Tynan, Caroline
2
Alpert, Frank
1
Armstrong, Kate
1
Arnould, Eric J.
1
Aroean, Lukman
1
Arvidsson, Adam
1
Athwal, Navdeep
1
Attmann, Julianne
1
Baeza, Julia
1
Baron, Steve
1
Belk, Russell W.
1
Bettany, Shona M.
1
Bowden, Jana
1
Boyer, Michel
1
Braun, Jakob
1
Bravo, Rafael
1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Burke, Paul F.
1
Cadogan, John W.
1
Calder, Bobby J.
1
Cantone, Luigi
1
Carlile, Claire
1
Carlson, Jeffrey R.
1
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Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
920
Journal of retailing and consumer services
776
The international journal of human resource management
590
International journal of hospitality management
375
SpringerLink / Bücher
320
The journal of product & brand management
306
The journal of brand management : an international journal
295
International journal of human resource management
286
Human resource management
243
Human resource management review
243
Journal of business ethics : JOBE
213
Psychology & marketing
197
International journal of contemporary hospitality management
181
Asia Pacific journal of marketing and logistics
179
Cogent business & management
168
The journal of services marketing
159
Employee relations
157
European journal of marketing : EJM
151
Management revue : socio-economic studies
151
Journal of the Academy of Marketing Science
141
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
140
Human resource management journal
139
Journal of travel and tourism marketing
138
Journal of marketing communications
136
Journal of hospitality marketing & management
130
Journal of marketing
130
International journal of consumer studies
129
International journal of manpower
124
Springer eBook Collection
124
Journal of retailing
123
Marketing intelligence & planning
123
Management science : journal of the Institute for Operations Research and the Management Sciences
118
Tourism management : research, policies, practice
112
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of strategic marketing
110
The service industries journal
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
105
International journal of retail & distribution management
105
Marketing letters : a journal of research in marketing
97
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Source
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ECONIS (ZBW)
109
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1
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10
of
109
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1
The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali
;
Stakhovych, Stanislav
;
Ewing, Michael
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
Saved in:
2
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
3
Corporte conflict
management
on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
There is no dark side of customer aggression : it's all dark
Yagil, Dana
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1413-1420
Persistent link: https://www.econbiz.de/10011850424
Saved in:
5
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
6
Boundary conditions of the effect of customer coproduction : the case of service failure
Zolfagharian, Mohammadali
;
Felix, Reto
;
Braun, Jakob
- In:
Journal of marketing management : MM
34
(
2018
)
9/10
,
pp. 705-731
Persistent link: https://www.econbiz.de/10011935068
Saved in:
7
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
8
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
9
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
10
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
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