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~isPartOf:"Journal of marketing management : MM"
~subject:"Social Web"
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Social Web
Social web
Consumer behaviour
7
Konsumentenverhalten
7
Web 2.0 technologies
5
Web 2.0-Technologien
5
Innovation diffusion
4
Innovationsdiffusion
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2
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1990-1996
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Bekleidungsindustrie
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Dunn, Katherine
1
Gannon, Valerie
1
Gummerus, Johanna
1
Harju, Anu A.
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Harness, David
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Houvinen, Annamari
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Liljander, Veronica
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Journal of marketing management : MM
Technological forecasting & social change : an international journal
13
Journal of business research : JBR
11
Journal of organizational computing and electronic commerce
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Management information systems : mis quarterly
9
Web 2.0 : neue Perspektiven für Marketing und Medien
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of business information systems : IJBIS
8
HMD : Praxis der Wirtschaftsinformatik
7
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
7
Journal of knowledge management
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Psychology & marketing
6
Social media listening and monitoring for business applications
6
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
6
Cogent business & management
5
Information systems research : ISR
5
Information technology and management
5
Journal of management information systems : JMIS
5
Journal of marketing
5
Journal of travel and tourism marketing
5
Knowledge networks : the social software perspective
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The learning organization : TLO ; the international journal of critical studies in organizational learning
5
Twitter-Marketing : wer mitmacht, gewinnt!
5
Business horizons
4
Corporate communications : an international journal
4
Decision support systems : DSS ; the international journal
4
I-MEDIA '07, I-SEMANTICS '07 : International Conferences on New Media Technology and Semantic Systems ; [conference proceedings ; as part of TRIPLE-I 2007 ; Graz, Austria, September 5 - 7, 2007]
4
Information systems and e-business management : ISeB
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of information & knowledge management : JIKM
4
Journal of promotion management : JPM
4
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ECONIS (ZBW)
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1
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
2
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
3
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
4
Private bloggers' motivations to produce content : a gratifications theory perspective
Sepp, Marianne
;
Liljander, Veronica
;
Gummerus, Johanna
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1479-1503
Persistent link: https://www.econbiz.de/10009412783
Saved in:
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