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~isPartOf:"Journal of marketing management : MM"
~subject:"Social Web"
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Social Web
Social web
71
Consumer behaviour
32
Konsumentenverhalten
32
Internet marketing
25
Online-Marketing
25
Brand management
20
Markenführung
20
Viral marketing
17
Virales Marketing
17
social media
17
Beziehungsmarketing
9
Relationship marketing
9
Social network
9
Soziales Netzwerk
9
Virtual reality
8
Virtuelle Realität
8
Brand image
7
Markenimage
7
E-commerce
6
Electronic Commerce
6
Marketing management
6
Marketingmanagement
6
netnography
6
Customer integration
5
Internet
5
Kundenintegration
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
Customer satisfaction
4
Digitalisierung
4
Digitization
4
Kundenzufriedenheit
4
Public relations
4
identity
4
Öffentlichkeitsarbeit
4
Advertising effects
3
Emotion
3
Facebook
3
Großbritannien
3
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English
71
Author
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Dessart, Laurence
3
Calder, Bobby J.
2
Denegri-Knott, Janice
2
Dholakia, Nikhilesh
2
Gironda, John T.
2
Golf-Papez, Maja
2
Kerrigan, Finola
2
Korgaonkar, Pradeep K.
2
Malthouse, Edward C.
2
Marbach, Julia
2
Molesworth, Mike
2
Morgan-Thomas, Anna
2
Nunan, Daniel
2
Polonsky, Michael J.
2
Raquel, Cristiana
2
Reyes, Ian
2
Veer, Ekant
2
Veloutsou, Cleopatra
2
Abosag, Ibrahim
1
Andrews, Lynda
1
Archer-Brown, Chris
1
Arvidsson, Adam
1
Barn, Sukhbinder S.
1
Bell, Jim
1
Bianchi, Constanza
1
Bogt, Tom ter
1
Bourlakis, Michael
1
Breitsohl, Jan Christian
1
Buhalis, Dimitrios
1
Burton, Suzan
1
Buttle, Francis A.
1
Canhoto, Ana Isabel Domingos
1
Cappellini, Benedetta
1
Carlson, Jeffrey R.
1
Chiang, Chang-Tang
1
Choi, Jiho
1
Clark, Moira
1
Conhoto, Ana Isabel
1
Cova, Bernard
1
Croft, Robin
1
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Institution
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Academy of Marketing
1
Published in...
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Journal of marketing management : MM
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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ECONIS (ZBW)
71
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1
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
2
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
3
Physically freeing : breaking taboos through online displays of the sexual self
Veer, Ekant
;
Golf-Papez, Maja
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1105-1125
Persistent link: https://www.econbiz.de/10011981542
Saved in:
4
Emoji rhetoric : a social media influencer perspective
Ge, Jing
;
Gretzel, Ulrike
- In:
Journal of marketing management : MM
34
(
2018
)
15/16
,
pp. 1272-1295
Persistent link: https://www.econbiz.de/10011988031
Saved in:
5
Media, markets and violence
Dholakia, Nikhilesh
;
Reyes, Ian
- In:
Journal of marketing management : MM
34
(
2018
)
11/12
,
pp. 1032-1047
Persistent link: https://www.econbiz.de/10011962133
Saved in:
6
From the self to the screen : a journey guide for auto-netnography in online communities
Villegas, Dino
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 243-262
Persistent link: https://www.econbiz.de/10011883343
Saved in:
7
A netnographic sensibility : developing the netnographic/social listening boundaries
Reid, Emma
;
Duffy, Katherine
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 263-286
Persistent link: https://www.econbiz.de/10011883355
Saved in:
8
Online piracy in the context of routine activities and subjective norms
Petrescu, Maria
;
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 314-346
Persistent link: https://www.econbiz.de/10011883373
Saved in:
9
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
10
Smartphone crises and adjustments in a virtual P3 community : doing sustainability oriented smartphone consumption
Svenson, Frithiof
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 664-693
Persistent link: https://www.econbiz.de/10011934608
Saved in:
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