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~isPartOf:"Journal of marketing management : MM"
~subject:"Social web"
~subject:"Success factor"
~subject:"Theorie"
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Search: subject:"Markenpolitik"
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Social web
Success factor
Theorie
Brand management
101
Markenführung
101
Consumer behaviour
49
Konsumentenverhalten
49
Brand image
35
Markenimage
35
Brand
24
Markenartikel
23
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20
Internet marketing
12
Marketing management
12
Marketingmanagement
12
Online-Marketing
12
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11
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11
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8
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brand orientation
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branding
6
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brands
5
social media
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Arvidsson, Adam
1
Breitsohl, Jan Christian
1
Carlson, Jeffrey R.
1
Chiang, Chang-Tang
1
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1
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1
Davey, Bill
1
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1
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1
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1
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1
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1
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1
Latimer, Lorien
1
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1
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1
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1
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1
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Journal of marketing management : MM
Journal of business research : JBR
109
SpringerLink / Bücher
69
The journal of brand management : an international journal
62
The journal of product & brand management
62
Journal of retailing and consumer services
55
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Springer eBook Collection / Business and Economics
22
Business horizons
21
Journal of marketing communications
21
International journal of advertising : the review of marketing communications
18
Marketing intelligence & planning
18
Springer eBook Collection
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Gabler Edition Wissenschaft
16
Innovatives Markenmanagement
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of the Academy of Marketing Science
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
European journal of marketing : EJM
13
Journal of fashion marketing and management
13
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
13
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of promotion management : JPM
11
Marketing theory
11
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
European Sport management quarterly : ESMQ
10
Gabler Edition Wissenschaft / Innovatives Markenmanagement
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
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ECONIS (ZBW)
20
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The coming community : the politics of alternative food networks in Southern Italy
Giordano, Alex
;
Luise, Vincenzo
;
Arvidsson, Adam
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 620-638
Persistent link: https://www.econbiz.de/10011934597
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
5
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
6
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
7
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
8
Online brand communities : constructing and co-constructing brand culture
Schembri, Sharon
;
Latimer, Lorien
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 628-651
Persistent link: https://www.econbiz.de/10011577362
Saved in:
9
The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
Saved in:
10
Marketing and the cultural production of celebrity in the era of media convergence
Hackley, Christopher E.
;
Tiwsakul, Amy Rungpaka
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 461-477
Persistent link: https://www.econbiz.de/10011325836
Saved in:
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