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~isPartOf:"Journal of marketing management : MM"
~subject:"social marketing"
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social marketing
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Journal of marketing management : MM
Journal of nonprofit & public sector marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : innovations in planning and applied research
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Framing social marketing as a system of intraction : a neo-institutional approach to alcohol ebstinence
Cherrier, Hélène
;
Gurrieri, Lauren
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 607-633
Persistent link: https://www.econbiz.de/10010375851
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2
The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Fry, Marie-Lousie
;
Dreenan, Judy
;
Previte, Josephine
; …
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 551-570
Persistent link: https://www.econbiz.de/10010376927
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