//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
62
Markenimage
62
Brand management
35
Consumer behaviour
35
Konsumentenverhalten
35
Markenführung
35
Beziehungsmarketing
14
Brand
14
Markenartikel
14
Relationship marketing
14
Marketing management
9
Marketingmanagement
9
Customer integration
8
Internet marketing
8
Kundenintegration
8
Online-Marketing
8
Social Web
7
Social web
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising effects
4
Brand extension
4
Markentransfer
4
Perception
4
Wahrnehmung
4
Werbewirkung
4
Befragung
3
Brand loyalty
3
Celebrity endorsement
3
Celebrity-Werbung
3
Großbritannien
3
International marketing
3
Internationales Marketing
3
Interview
3
Markentreue
3
Mobile phone
3
Mobiltelefon
3
Political party
3
Politische Partei
3
United Kingdom
3
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Conference paper
4
Konferenzbeitrag
4
Case study
1
Fallstudie
1
Language
All
English
62
Author
All
Broderick, Amanda J.
2
He, Hongwei
2
O'Sullivan, Stephen R.
2
Smith, Gareth
2
Al-Marri, Mohammed
1
Ang, Lawrence
1
Arnould, Eric J.
1
Aulōnitēs, Geōrgios I.
1
Banister, Emma N.
1
Barnes, Stuart J.
1
Baxter, Jessica
1
Bergkvist, Lars
1
Beverland, Michael B.
1
Bick, Geoffrey N. C.
1
Bogomolova, Svetlana
1
Breitsohl, Jan Christian
1
Brownlie, Douglas
1
Buil, Isabel
1
Cantone, Luigi
1
Chandrasen, Abhirarm
1
Chen, Junsong
1
Clarke, Rodney J.
1
Cocker, Hayley L.
1
Collinger, Tom
1
Collins, Alan
1
Cova, Bernard
1
Cuneo, Andres
1
Dall'Olmo Riley, Francesca
1
Davies, Fiona
1
Dawes, John G.
1
De Chernatony, Leslie
1
Dean, Dianne
1
Dickinson-Delaporte, Sonia
1
Dineva, Denitsa Petrova
1
Dion, Delphine
1
Dou, Wenyu
1
Ebrahim, Reham
1
El-Tawy, Nevine
1
Epstein, Leonardo D.
1
Fell, Cliff
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
473
The journal of brand management : an international journal
333
The journal of product & brand management
304
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
106
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
90
International journal of hospitality management
79
Marketing intelligence & planning
79
Journal of international consumer marketing
73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Journal of global marketing
62
Industrial marketing management : the international journal for industrial and high-tech firms
61
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
2
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
3
Internal brand orientation: conceptualisation, scale development and validation
Piha, Lamprini P.
;
Aulōnitēs, Geōrgios I.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 370-394
Persistent link: https://www.econbiz.de/10011883392
Saved in:
4
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
5
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
6
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
7
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
Saved in:
8
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
9
The process of de-iconisation of an iconic brand : a genealogical approach
Testa, Pierpaolo
;
Cova, Bernard
;
Cantone, Luigi
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1490-1521
Persistent link: https://www.econbiz.de/10011854309
Saved in:
10
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->