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~isPartOf:"Journal of marketing management : MM"
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Search: subject:"Markenpolitik"
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Brand management
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Journal of marketing management : MM
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
10
International journal of advertising : the quarterly review of marketing communications
9
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Journal of business research : JBR
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The journal of brand management : an international journal
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Designing and communicating experience
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The international review of retail, distribution and consumer research
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Ethics, social responsibility and sustainability in marketing
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
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International studies of management and organization
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Journal of retailing and consumer services
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The globalisation of Chinese business : implications for multinational investors
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The journal of consumer marketing
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Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
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Agrarian economy and rural development : realities and perspectives for Romania : 7th edition of the International Symposium
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Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
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Bridging the gap between advertising academia and practice
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
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Conference proceedings trends in business communication 2016
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Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
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Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
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IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
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Interdisciplinary management research XVI ; 1
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International journal of quality and service sciences
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International journal of retail & distribution management
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Management for sustainable and inclusive development in a transforming Asia
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Marketing letters : a journal of research in marketing
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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New business and regulatory strategies in the postal sector
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Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 1
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Proceedings of the 5th International Conference on Economic Management and Green Development
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
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Reti, nuovi settori e sostenibilità : prospettive per l'analisi e le politiche regionali ; [una selezione di contributi presentati alla XXXIV Conferenza Italiana di Scienze Regionali, svoltasi a Palermo il 2 e 3 settembre 2013]
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Revue économique : revue bimestrielle
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Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
2
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
Saved in:
3
Advocating community integrated destination marketing planning in heritage destinations : the case of York
Paddison, Brendan
;
Biggins, Rebecca
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 835-857
Persistent link: https://www.econbiz.de/10011746435
Saved in:
4
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
5
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
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