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~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
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Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D.
;
Lindgreen, Adam
;
Palihawadana, Dayananda
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 336-360
Persistent link: https://www.econbiz.de/10008990560
Saved in:
2
Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon
;
Lindgreen, Adam
;
Palihawadana, Dayananda
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 336-361
Persistent link: https://www.econbiz.de/10008847759
Saved in:
3
Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon
;
Lindgreen, Adam
;
Palihawadana, Dayananda
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3
,
pp. 336-361
Persistent link: https://www.econbiz.de/10008884645
Saved in:
4
An Integrated Framework of Newspaper Advertising: A Longitudinal Analysis
Leonidou, Leonidas C.
;
Spyropoulou, Stavroula A.
; …
- In:
Journal of marketing management : MM
22
(
2006
)
7-8
,
pp. 759-798
Persistent link: https://www.econbiz.de/10007376608
Saved in:
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