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~isPartOf:"Journal of marketing research"
~person:"Batra, Rajeev"
~person:"Ekinci, Yuksel"
~subject:"Brand image"
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Uncertainty evokes consumers' preference for brands incongruent with their global-local citizenship identity
Ng, Sharon
;
Faraji-Rad, Ali
;
Batra, Rajeev
- In:
Journal of marketing research
58
(
2021
)
2
,
pp. 400-415
Persistent link: https://www.econbiz.de/10012492717
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