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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Akpinar, Ezgi"
~subject:"Virales Marketing"
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Akpinar, Ezgi
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Journal of marketing research : JMR
Journal of marketing
Journal of retailing and consumer services
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Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
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