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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of retailing and consumer services"
~person:"Pandit, Ameet"
~subject:"Aesthetics"
~subject:"Produktqualität"
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Journal of marketing research : JMR
Journal of retailing and consumer services
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Using the senses to evaluate aesthetic products at the point of sale : the moderating role of consumers' goals
Vilches-Montero, Sonia
;
Nik Mohd Hazrul Nik Hashim
; …
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 82-90
Persistent link: https://www.econbiz.de/10011801784
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