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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Anderson, Erin"
~person:"Grewal, Rajdeep"
~person:"Herrmann, Andreas"
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Journal of marketing research : JMR
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ECONIS (ZBW)
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1
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
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2
Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Citrin, Alka V.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 612-626
Persistent link: https://www.econbiz.de/10009234932
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3
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522512
Saved in:
4
Produktmanagement : Grundlagen - Methoden - Beispiele
Herrmann, Andreas
;
Huber, Frank
-
2009
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515721
Saved in:
5
Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
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