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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Busch, Rainer"
~subject:"Marketing management"
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Integriertes Marketing : Strategie, Organisation, Instrumente
Busch, Rainer
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2008
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4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010658
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Integriertes Marketing : Strategie, Organisation, Instrumente
Busch, Rainer
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1997
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2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10014010710
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