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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Heerde, Harald J. van"
~subject:"Marketing management"
~subject:"Marketingstrategie"
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Heerde, Harald J. van
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Journal of marketing research : JMR
Lehrbuch
Discussion paper / Center for Economic Research, Tilburg University
1
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MO
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
2
The long-term effect of marketing strategy on brand sales
Ataman, M. Berk
;
Heerde, Harald J. van
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 866-882
Persistent link: https://www.econbiz.de/10008666392
Saved in:
3
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
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