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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"MSI reports : working paper series"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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USA
Brand management
70
Markenführung
70
Consumer behaviour
58
Konsumentenverhalten
58
Brand image
53
Markenimage
53
Brand
28
Markenartikel
28
Market research
17
Marktforschung
17
Advertising effects
14
Werbewirkung
14
United States
12
Marketing management
9
Marketingmanagement
9
Perception
8
Sales promotion
8
Theorie
8
Theory
8
Verkaufsförderung
8
Wahrnehmung
8
Viral marketing
7
Virales Marketing
7
Bewertung
6
Brand extension
6
Empirical method
6
Empirische Methode
6
Evaluation
6
Experiment
6
Markentransfer
6
Marketing theory
6
Marketingtheorie
6
Beziehungsmarketing
5
Cognition
5
Handelsmarke
5
Kognition
5
New product development
5
Personality psychology
5
Persönlichkeitspsychologie
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Article
12
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Article in journal
Aufsatz in Zeitschrift
Language
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English
12
Author
All
Agarwal, Manoj Kumar
1
Bucklin, Randolph E.
1
Chernev, Alexander
1
Dahlhoff, Denise
1
Fournier, Susan
1
Gal, David
1
Heitmann, Mark
1
Hoegg, Joandrea
1
Hsu, Liwu
1
John, Deborah Roedder
1
Lehmann, Donald R.
1
Lewis, Michael V.
1
Lovett, Mitchell J.
1
Morgan, Neil A.
1
Neslin, Scott A.
1
Ng, Sharon
1
Park, Ji Kyung
1
Pauwels, Koen
1
Peres, Renana
1
Rao, Vithala R.
1
Rego, Lopo L.
1
Shachar, Ron
1
Shugan, Steven M.
1
Siddarth, S.
1
Silva-Risso, Jorge M.
1
Slotegraaf, Rebecca J.
1
Srinivasan, Shuba
1
Stahl, Florian
1
Wiles, Michael A.
1
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Published in...
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Journal of marketing research : JMR
MSI reports : working paper series
The journal of brand management : an international journal
37
The journal of product & brand management
23
Psychology & marketing
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Journal of advertising research
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of hospitality management
11
Journal of fashion marketing and management
11
Journal of marketing theory and practice
10
The journal of consumer marketing
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of retailing and consumer services
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
Marketing letters : a journal of research in marketing
7
The IUP journal of brand management : IJBRM
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of wine business research : IJWBR
6
Journal of marketing for higher education
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Tourism management : research, policies, practice
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of consumer behaviour : an international research review
5
Journal of marketing management : MM
5
Journal of promotion management : JPM
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
Journal of travel and tourism marketing
5
Sport management review
5
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ECONIS (ZBW)
12
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1
-
10
of
12
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date (newest first)
date (oldest first)
1
I think I can, I think I can : brand use, self-efficacy, and performance
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10010362214
Saved in:
2
Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
4
How do brand portfolio strategies affect firm value?
Hsu, Liwu
;
Fournier, Susan
;
Srinivasan, Shuba
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 95-155
Persistent link: https://www.econbiz.de/10009531736
Saved in:
5
On brands and word of mouth
Peres, Renana
;
Shachar, Ron
;
Lovett, Mitchell J.
- In:
MSI reports : working paper series
(
2011
)
3
,
pp. 39-93
Persistent link: https://www.econbiz.de/10009531737
Saved in:
6
The impact of candidate appearance and advertising strategies on election results
Hoegg, Joandrea
;
Lewis, Michael V.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 895-909
Persistent link: https://www.econbiz.de/10009355019
Saved in:
7
Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 186-198
Persistent link: https://www.econbiz.de/10003947457
Saved in:
8
The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
Saved in:
9
Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander
;
Gal, David
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
Saved in:
10
Distribution intensity and new car choice
Bucklin, Randolph E.
;
Siddarth, S.
;
Silva-Risso, Jorge M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
Saved in:
1
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