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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Estimation"
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Journal of marketing research : JMR
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Who's got the coupon? : estimating consumer preferences and coupon usage from aggregate information
Musalem, Andrés
;
Bradlow, Eric T.
;
Raju, Jagmohan Singh
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 715-730
Persistent link: https://www.econbiz.de/10003794570
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