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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Geschenk"
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Journal of marketing research : JMR
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It's not what you get but when you get it : the effect of gift sequence on deposit balances and customer sentiment in a commercial bank
Haisley, Emily
;
Loewenstein, George F.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 103-115
Persistent link: https://www.econbiz.de/10008858639
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