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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Eliashberg, Jehoshua"
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Eliashberg, Jehoshua
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
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2
A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar
;
Eliashberg, Jehoshua
;
Gatignon, …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
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