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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Aurier, Philippe"
~person:"Steenkamp, Jan-Benedict E. M."
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Marketing management
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Marketingmanagement
3
Advertising effects
2
Werbewirkung
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1993-2010
1
Advertising
1
Advertising Adstock
1
Advertising campaign
1
Advertising carry-over
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Advertising econometric model
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Business cycle
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Campaign profitability antecedents
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Firm performance
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Großbritannien
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Handelsmarke
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International competition
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Internationaler Wettbewerb
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Aurier, Philippe
Steenkamp, Jan-Benedict E. M.
Heerde, Harald J. van
3
Deshpandé, Rohit
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Gatignon, Hubert A.
2
Grewal, Rajdeep
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Kumar, V.
2
Leeflang, Peter
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Mantrala, Murali K.
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Stork, Philip
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Sudhir, K.
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Wieringa, Jaap E.
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Acito, Frank
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Albers, Sönke
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Bechara, Antoine
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Bezawada, Ram
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Bharadwaj, Neeraj
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Botner, Keith A.
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Boyd, D. Eric
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Brandi, Wesley
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Brasel, S. Adam
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Brettel, Malte
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Breuer, Ralph
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Bronnenberg, Bart J.
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of marketing
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MO
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ECONIS (ZBW)
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Modeling advertising impact at campaign level : empirical generalizations relative to long-term advertising profit contribution and its antecedents
Aurier, Philippe
;
Broz-Giroux, Anne
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10010367210
Saved in:
2
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
3
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
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