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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Konsumentenverhalten
Monetary policy
Signalling
11
Consumer behaviour
7
Theorie
5
Theory
5
Experiment
4
Advertising
3
Altruism
3
Altruismus
3
Asymmetric information
3
Asymmetrische Information
3
Signaling
3
Werbung
3
Beziehungsmarketing
2
Fundraising
2
Garantie
2
Preismanagement
2
Pricing strategy
2
Product quality
2
Produktqualität
2
Relationship marketing
2
Social behaviour
2
Soziales Verhalten
2
Status
2
Warranty
2
prosocial behavior
2
signaling
2
2D:4D digit ratio
1
Accessibility-diagnosticity
1
Advertising investment
1
Ankündigungseffekt
1
Announcement effect
1
Behavioral economics
1
Behaviour
1
Brand image
1
COVID-19
1
Capital income
1
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Babin, Barry J.
1
Blanchard, Simon J.
1
Borges, Adilson
1
Broniarczyk, Susan M.
1
Dhar, Ravi
1
Garvey, Aaron M.
1
Goldsmith, Kelly
1
Golmohammadi, Alireza
1
Guo, Xiaomeng
1
Jiang, Baojun
1
Keller, Kevin Lane
1
Lehmann, Donald R.
1
Rajavi, Koushyar
1
Savary, Jennifer
1
Tagashira, Takumi
1
Ward, Morgan K.
1
Winterich, Karen Page
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
17
Psychology & marketing
10
Discussion paper / Centre for Economic Policy Research
8
Discussion papers / CEPR
8
International journal of hospitality management
8
Journal of monetary economics
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of consumer research : JCR ; an interdisciplinary journal
6
Journal of economic theory
6
Journal of retailing and consumer services
6
The journal of product & brand management
6
Discussion paper
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
NBER working paper series
5
Working paper / National Bureau of Economic Research, Inc.
5
International journal of industrial organization
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing research
4
NBER Working Paper
4
Sveriges Riksbank working paper series
4
Working papers / Federal Reserve Bank of Chicago
4
Asia Pacific journal of marketing and logistics
3
Barcelona GSE working paper series : working paper
3
CESifo working papers
3
Discussion paper / Center for Economic Research, Tilburg University
3
ESMT working paper
3
European economic review : EER
3
European journal of marketing
3
IMF working papers
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information systems research : ISR
3
International journal of central banking : IJCB
3
International journal of consumer studies
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of institutional and theoretical economics : JITE
3
Journal of international money and finance
3
Journal of money, credit and banking : JMCB
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ECONIS (ZBW)
7
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Date (oldest first)
1
Signal effect of a targeted travel subsidy on consumer behavior during the coronavirus disease 2019 pandemic
Tagashira, Takumi
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 483-496
Persistent link: https://www.econbiz.de/10014334079
Saved in:
2
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
Saved in:
3
Signaling
through price and quality to consumers with fairness concerns
Guo, Xiaomeng
;
Jiang, Baojun
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
Saved in:
4
Ask and you shall (not) receive : close friends prioritize relational
signaling
over recipient preferences in their gift choices
Ward, Morgan K.
;
Broniarczyk, Susan M.
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 1001-1018
Persistent link: https://www.econbiz.de/10011648431
Saved in:
5
Turning unplanned overpayment into a status signal : how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
;
Blanchard, Simon J.
;
Winterich, Karen Page
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10011653731
Saved in:
6
Revisiting low price guarantees : does consumer versus retailer governance matter?
Borges, Adilson
;
Babin, Barry J.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 777-791
Persistent link: https://www.econbiz.de/10009579969
Saved in:
7
Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
Saved in:
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