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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Market research"
~subject:"Product quality"
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Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
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A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011653723
Saved in:
2
Conditional projection : how own evaluations influence beliefs about others whose choices are known
Orhun, A. Yeşim
;
Urminsky, Oleg
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 111-124
Persistent link: https://www.econbiz.de/10009715244
Saved in:
3
Base-rate information in consumer attributions of product-harm crises
Lei, Jing
;
Dawar, Niraj
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 336-348
Persistent link: https://www.econbiz.de/10009563656
Saved in:
4
Why consumers respond differently to absolute versus percentage descriptions of quantities
Weathers, Danny
;
Swain, Scott D.
;
Carlson, Jay P.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 943-957
Persistent link: https://www.econbiz.de/10009684839
Saved in:
5
On southbound ease and northbound fees : literal consequences of the metaphoric link between vertical position and cardinal direction
Nelson, Leif D.
;
Simmons, Joseph P.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 715-724
Persistent link: https://www.econbiz.de/10003926901
Saved in:
6
Is your product on the right side? : the "location effect" on perceived product heaviness and package evaluation
Deng, Xiaoyan
;
Kahn, Barbara E.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 725-738
Persistent link: https://www.econbiz.de/10003926905
Saved in:
7
Remedying hyperopia : the effects of self-control regret on consumer behavior
Keinan, Anat
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
45
(
2008
)
6
,
pp. 676-689
Persistent link: https://www.econbiz.de/10003794439
Saved in:
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