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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Dawar, Niraj"
~person:"Grewal, Rajdeep"
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Dawar, Niraj
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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Harvard business review : HBR
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ECONIS (ZBW)
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Organizational debut on the public stage : marketing myopia and initial public offerings
Saboo, Alok R.
;
Chakravarty, Anindita
;
Grewal, Rajdeep
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 656-675
Persistent link: https://www.econbiz.de/10011532665
Saved in:
2
Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
Saved in:
3
Base-rate information in consumer attributions of product-harm crises
Lei, Jing
;
Dawar, Niraj
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 336-348
Persistent link: https://www.econbiz.de/10009563656
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