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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Customer acquisition
7
Kundengewinnung
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Beziehungsmarketing
3
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Game theory
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2
1997-2001
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Bradlow, Eric T.
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Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
12
Springer eBook Collection
8
Journal of marketing
6
Springer eBooks / Business and Economics
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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BestMasters
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Essentials
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Hamburger Schriften zur Marketingforschung
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Handbuch Zielgruppenmanagement
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing
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Journal of the Academy of Marketing Science
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Kellogg on marketing : the marketing faculty of the kellog school of management
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MAEKAS-Projektbericht : MAEKAS Initiative zur nachhaltigen Schienenlogistik ; Management von Projektbezogenen Allianzen zwischen lokalen und überregionalen Eisenbahnverkehrsunternehmen für kundenspezifische Akquisitionsstrategien
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Management Know-how für die Praxis
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Moderner Bankvertrieb im Dienst des Kunden : neue Wege zu einem kundenzentrierten Marktauftritt
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
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jeder-ist-unternehmer.de
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
Saved in:
2
Customer acquisition and retention spending : an analytical model and empirical investigation in wireless telecommunications markets
Min, Sungwook
;
Zhang, Xubing
;
Kim, Namwoon
;
Srivastava, …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 728-744
Persistent link: https://www.econbiz.de/10011650386
Saved in:
3
Spatiotemporal analysis of imitation behavior across new buyers at an online grocery retailer
Choi, Jeonghye
;
Hui, Sam K.
;
Bell, David R.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003947443
Saved in:
4
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
5
Optimal referral bonuses with asymmetric information : firm-offered and interpersonal incentives
Kornish, Laura J.
;
Li, Qiuping
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003973183
Saved in:
6
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
Saved in:
7
A bivariate timing model of customer acquisition and retention
Schweidel, David A.
;
Fader, Peter
;
Bradlow, Eric T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003780132
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