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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Quantitative marketing and economics : QME"
~subject:"Vertriebsweg"
~subject:"Werbung"
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Search: subject_exact:"Recognition test"
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Vertriebsweg
Werbung
Advertising effects
83
Werbewirkung
83
Consumer behaviour
46
Konsumentenverhalten
46
Advertising
41
Internet marketing
36
Online-Marketing
36
advertising
11
Brand management
10
Markenführung
10
Feldforschung
9
Field research
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online advertising
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field experiments
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Sahni, Navdeep S.
3
Danaher, Peter J.
2
Heerde, Harald J. van
2
Lewis, Randall A.
2
Albers, Sönke
1
Anand, Bharat N.
1
Bart, Yakov
1
Bijmolt, Tammo H. A.
1
Bradlow, Eric T.
1
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1
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1
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1
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1
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1
Chen, Yuxin
1
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1
Dagger, Tracey S.
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Dimoka, Angelika
1
Dinner, Isaac M.
1
Du, Rex Yuxing
1
Erdem, Tülin
1
Fang, Eric
1
Fossen, Beth L.
1
Foutz, Natasha Zhang
1
Gal, David
1
George, Edward I.
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1
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1
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1
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1
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1
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1
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1
Huang, Guofang
1
Huang, Minxue
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Journal of marketing research : JMR
Quantitative marketing and economics : QME
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
123
Journal of business research : JBR
108
Journal of marketing communications
108
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
Psychology & marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of current issues and research in advertising : JCIRA
35
Journal of retailing and consumer services
34
European journal of marketing : EJM
33
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Marketing letters : a journal of research in marketing
25
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of global marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of advertising
16
SpringerLink / Bücher
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
2
The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.
;
Kim, Donggwan
;
Schweidel, David A.
; …
- In:
Quantitative marketing and economics : QME
20
(
2022
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10013190778
Saved in:
3
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
4
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
5
Firms' reactions to public information on business practices : the case of search advertising
Rao, Justin M.
;
Simonov, Andrey
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 105-134
Persistent link: https://www.econbiz.de/10012098699
Saved in:
6
Is pharmaceutical detailing informative? : evidence from contraindicated drug prescriptions
Huang, Guofang
;
Shum, Matthew
;
Tan, Wei
- In:
Quantitative marketing and economics : QME
17
(
2019
)
2
,
pp. 135-160
Persistent link: https://www.econbiz.de/10012098703
Saved in:
7
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
8
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
9
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
10
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
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