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~isPartOf:"Journal of marketing research : JMR"
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Decision under uncertainty
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Journal of marketing research : JMR
R & D management
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Innovationscontrolling : [Innovationssystem, -portfolio und -projekte erfolgreich steuern ; Controllinginstrumente des Innovationsmanagements ; Optimierung des Innovationsportfolios ; erfolgreicher Einsatz von Innovationskennzahlen ; mittelstandsadäquate Umsetzung mit Excel]
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ECONIS (ZBW)
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Beyond listening : the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation
Schweitzer, Fiona Maria
;
Palmié, Maximilian
;
Gassmann, …
- In:
R & D management
48
(
2018
)
5
,
pp. 534-551
Persistent link: https://www.econbiz.de/10011971759
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2
Structuring innovation funnels for R&D projects under uncertainty
Wang, Juite
- In:
R & D management
47
(
2017
)
1
,
pp. 127-140
Persistent link: https://www.econbiz.de/10011613646
Saved in:
3
The evaluation of risk in pharmaceutical research : a study of current models and techniques
Oreskovich, Anne-Marie
;
Gittins, John
- In:
R & D management
46
(
2016
)
5
,
pp. 900-913
Persistent link: https://www.econbiz.de/10011613500
Saved in:
4
Choice goal attainment and decision and consumption satisfaction
Heitmann, Mark
;
Lehmann, Donald R.
;
Herrmann, Andreas
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 234-250
Persistent link: https://www.econbiz.de/10003486914
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