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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The international review of retail, distribution and consumer research"
~source:"econis"
~subject:"Online-Marketing"
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Search: subject_exact:"Consumer Behaviour"
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Online-Marketing
Consumer behaviour
616
Konsumentenverhalten
616
Einzelhandel
110
Retail trade
110
Market research
69
Marktforschung
69
Beziehungsmarketing
64
Relationship marketing
64
Online retailing
59
Online-Handel
59
Brand management
57
Markenführung
57
Brand image
51
Markenimage
51
Experiment
46
Advertising effects
44
Werbewirkung
44
Emotion
39
Food retailing
38
Lebensmitteleinzelhandel
38
Präferenztheorie
38
Theory of preferences
38
Internet marketing
35
Theorie
31
Theory
31
Customer satisfaction
30
Kundenzufriedenheit
30
Brand
29
E-commerce
29
Electronic Commerce
29
Markenartikel
29
Perception
29
Wahrnehmung
29
Distribution channel
27
Vertriebsweg
27
Sales promotion
26
USA
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United States
26
Verkaufsförderung
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Heerde, Harald J. van
2
Mainardes, Emerson Wagner
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Arcand, Manon
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Artz, Martin
1
Bart, Yakov
1
Bhargave, Rajesh
1
Bijmolt, Tammo H. A.
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Bruce, Norris I.
1
Bucklin, Randolph E.
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Chen, Jianqing
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Chen, Yu-Jen
1
Chen, Yuxin
1
Cruz, Poliano Bastos da
1
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1
Danaher, Peter J.
1
Dinner, Isaac M.
1
Draganska, Michaela
1
Du, Rex Yuxing
1
Durif, Fabien
1
Ehm, Laura
1
Emrich, Oliver
1
Ertz, Myriam
1
Frasquet Deltoro, Marta
1
Goldfarb, Avi
1
Grassi, Alessia
1
Grassini, Aude
1
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Hartmann, Wesley R.
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Homburg, Christian
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Journal of marketing research : JMR
The international review of retail, distribution and consumer research
Journal of business research : JBR
184
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
118
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
72
International journal of advertising : the review of marketing communications
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
Journal of promotion management : innovations in planning and applied research
53
International journal of hospitality management
51
Journal of internet commerce
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
International journal of electronic marketing and retailing : IJEMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
The journal of product & brand management
45
Cogent business & management
41
Electronic commerce research
36
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Information systems research : ISR
30
Journal of promotion management : JPM
29
Journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
The journal of brand management : an international journal
27
Tourism management : research, policies, practice
27
Asia Pacific journal of marketing and logistics
26
International journal of contemporary hospitality management
26
Journal of advertising research
26
Technological forecasting & social change : an international journal
26
Journal of management information systems : JMIS
25
Young consumers : insight and ideas for responsible marketers
25
Marketing intelligence & planning
24
Psychology & marketing
23
International journal of e-business research : an official publication of the Information Resources Management Association
22
Journal of marketing management : MM
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
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ECONIS (ZBW)
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1
A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer
;
Grassi, Alessia
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
Saved in:
2
The relevance of corporate information transparency of the use and handling of customer data in online product presentations
Röding, Tobias
;
Steinmann, Sascha
;
Schmitz, Julian
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
4
,
pp. 405-422
Persistent link: https://www.econbiz.de/10013411671
Saved in:
3
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
4
From the store to omnichannel retail : looking back over three decades of research
Hänninen, Mikko
;
Kwan, Stephen K.
;
Mitronen, Lasse
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10012425331
Saved in:
5
One vs. many : who wins? : an empirical investigation of online product display
Kolesova, Svetlana
;
Reema Singh
- In:
The international review of retail, distribution and …
29
(
2019
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10012209277
Saved in:
6
Effect of the use of social media in trust, loyalty and purchase intention in physical stores
Mainardes, Emerson Wagner
;
Cardoso, Marcelo Vieira
- In:
The international review of retail, distribution and …
29
(
2019
)
4
,
pp. 456-477
Persistent link: https://www.econbiz.de/10012209581
Saved in:
7
Business at the fingertips of consumers : a scale for measuring resale motivations in online settings
Ertz, Myriam
;
Durif, Fabien
;
Arcand, Manon
- In:
The international review of retail, distribution and …
28
(
2018
)
1
,
pp. 92-114
Persistent link: https://www.econbiz.de/10011853997
Saved in:
8
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
9
Leveraging social media-based determinants to build customer-based brand equity of a retailer
Mathur, Manisha
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 554-575
Persistent link: https://www.econbiz.de/10011988220
Saved in:
10
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
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