//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of consumer marketing"
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sales promotion"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Preismanagement
Sales promotion
44
Verkaufsförderung
44
Consumer behaviour
20
Konsumentenverhalten
20
Advertising effects
7
Market research
7
Marktforschung
7
Pricing strategy
7
Werbewirkung
7
Brand management
6
Markenführung
6
Marketing management
5
Marketingmanagement
5
Brand image
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Low-cost strategy
4
Markenimage
4
Niedrigpreisstrategie
4
Theorie
4
Theory
4
Beziehungsmarketing
3
Einzelhandel
3
Einzelhandelspreis
3
Online retailing
3
Online-Handel
3
Rabatt
3
Rebate
3
Relationship marketing
3
Retail price
3
Retail trade
3
USA
3
United States
3
pricing
3
Brand
2
Direct marketing
2
Direktmarketing
2
Distribution channel
2
E-commerce
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Aggarwal, Praveen
1
Ahearne, Michael J.
1
Banerjee, Somak
1
Biswas, Abhijit
1
Bruno, Hernan A.
1
Che, Hai
1
Cheng, Andong
1
Cryder, Cynthia
1
Dutta, Shantanu
1
Grewal, Dhruv
1
Guha, Abhijit
1
Ham, Sung H.
1
Kuo, Hsiao-Ching
1
Lim, Noah
1
Nakhata, Chinintorn
1
Nordfält, Jens
1
Trump, Rebecca K.
1
Vaidyanathan, Rajiv
1
Verma, Swati
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
The journal of consumer marketing
Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of electronic marketing and retailing : IJEMR
3
International journal of retail & distribution management
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
International journal of advertising : the review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of industrial organization
2
International journal of market research
2
International journal of production economics
2
International journal of production research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of customer behaviour
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of economics & management strategy : JEMS
2
Journal of marketing analytics : JMA
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
3
Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
4
Price promotions and products with low consumer ratings
Kuo, Hsiao-Ching
;
Nakhata, Chinintorn
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 517-527
Persistent link: https://www.econbiz.de/10011642234
Saved in:
5
Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
Saved in:
6
Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
Saved in:
7
Designing sales contests : does the prize structure matter?
Lim, Noah
;
Ahearne, Michael J.
;
Ham, Sung H.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10003867351
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->