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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~person:"Rucker, Derek D."
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Journal of marketing research : JMR
Working paper / National Bureau of Economic Research, Inc.
Journal of consumer research : JCR ; an interdisciplinary journal
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On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Angelis, Matteo de
;
Bonezzi, Andrea
;
Peluso, Alessandro M.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 551-563
Persistent link: https://www.econbiz.de/10009580812
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The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 955-966
Persistent link: https://www.econbiz.de/10008666352
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