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~isPartOf:"Journal of marketing research : JMR"
~language:"eng"
~person:"Neslin, Scott A."
~person:"Wang, Wenbo"
~subject:"Werbewirkung"
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Journal of marketing research : JMR
Tuck School of Business working paper / Tuck School of Business at Dartmouth
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TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
2
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
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