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~isPartOf:"Journal of marketing research : JMR"
~person:"Ansari, Asim"
~person:"Ascarza, Eva"
~person:"Sunder, Sarang"
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Ansari, Asim
Ascarza, Eva
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Kumar, V.
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
2
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
3
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
4
Modeling multiple relationships in social networks
Ansari, Asim
;
Koenigsberg, Oded
;
Stahl, Florian
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 713-728
Persistent link: https://www.econbiz.de/10009272385
Saved in:
5
Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
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