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~isPartOf:"Journal of marketing research : JMR"
~person:"Batra, Rajeev"
~person:"Ekinci, Yuksel"
~subject:"Brand image"
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Positioning multicountry brands : the impact of variation in cultural values and competitive set
Batra, Rajeev
;
Zhang, Y. Charles
;
Aydinoğlu, Nilüfer Z.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 914-931
Persistent link: https://www.econbiz.de/10011784993
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