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~isPartOf:"Journal of marketing research : JMR"
~person:"Breugelmans, Els"
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Journal of marketing research : JMR
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The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
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