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~isPartOf:"Journal of marketing research : JMR"
~person:"Bruno, Hernan A."
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Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
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