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~isPartOf:"Journal of marketing research : JMR"
~person:"Cutright, Keisha M."
~subject:"Advertising"
~subject:"USA"
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Journal of marketing research : JMR
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
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