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~isPartOf:"Journal of marketing research : JMR"
~person:"Dawar, Niraj"
~person:"Drèze, Xavier"
~person:"Grewal, Rajdeep"
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Dawar, Niraj
Drèze, Xavier
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Kumar, V.
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Journal of marketing research : JMR
Journal of marketing
4
Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
2
Marketing letters : a journal of research in marketing
2
From Little's law to marketing science : essays in honor of John D.C. Little
1
Harvard business review on retailing and merchandising
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Legends in marketing
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
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2
Base-rate information in consumer attributions of product-harm crises
Lei, Jing
;
Dawar, Niraj
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 336-348
Persistent link: https://www.econbiz.de/10009563656
Saved in:
3
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
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