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~isPartOf:"Journal of marketing research : JMR"
~person:"Day, George S."
~person:"Kollat, David T."
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Verbraucher
4
Marktforschung
2
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1
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Day, George S.
Kollat, David T.
Jones, J. Morgan
3
Sheth, Jagdish N.
3
Bettman, James R.
2
Blackwell, Roger D.
2
Davis, Harry L.
2
Engel, James F.
2
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2
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2
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Journal of marketing research : JMR
Holt, Rinehart and Winston marketing series
2
Behavioral and management science in marketing
1
Consumer behavior : contemporary research in action
1
Holt-Saunders international editions
1
Journal of advertising research
1
Marketing und Verbraucherpolitik
1
Proceedings of the Winter Conference of the American Marketing Association
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ECONIS (ZBW)
4
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1
Current problems in consumer behavior research
Kollat, David T.
;
Engel, James F.
;
Blackwell, Roger D.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 327-332
Persistent link: https://www.econbiz.de/10002234323
Saved in:
2
Customer impulse purchasing behavior
Kollat, David T.
;
Willett, Ronald P.
- In:
Journal of marketing research : JMR
4
(
1967
)
1
,
pp. 21-31
Persistent link: https://www.econbiz.de/10002234325
Saved in:
3
Evaluating models of attitude structure
Day, George S.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
Saved in:
4
Using attitude change measures to evaluate new product introductions
Day, George S.
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 474-482
Persistent link: https://www.econbiz.de/10002061531
Saved in:
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