//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~person:"Dev, Chekitan S."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Hotel industry
2
Hotellerie
2
Markenführung
2
Brand
1
Brand image
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Franchising
1
Gastgewerbe
1
Hospitality industry
1
Markenartikel
1
Markenimage
1
Return on Investment
1
Return on investment
1
Service quality
1
Services marketing
1
brand standards
1
brand strength
1
financial impact
1
franchise
1
hotel management
1
hotels
1
instrumental variable
1
rebranding
1
return on investment
1
service amenities
1
service marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Dev, Chekitan S.
Kumar, V.
4
Wedel, Michel
3
Aribarg, Anocha
2
Arora, Neeraj
2
Batra, Rajeev
2
Dutta, Shantanu
2
Feinberg, Fred M.
2
Gijsbrechts, Els
2
Grewal, Rajdeep
2
Krishna, Aradhna
2
Ng, Sharon
2
Tellis, Gerard J.
2
Amaldoss, Wilfred
1
Avery, Jill
1
Aydinoğlu, Nilüfer Z.
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Baumgartner, Hans
1
Bettman, James R.
1
Boksem, Maarten
1
Borah, Abhishek
1
Brasel, S. Adam
1
Briesch, Richard A.
1
Bruno, Hernan A.
1
Bucklin, Randolph E.
1
Caravella, Mary
1
Chan, Hang-Yee
1
Chandy, Rajesh K.
1
Che, Hai
1
Chen, Xinlei
1
Chen, Yu-Ping
1
Chintagunta, Pradeep K.
1
Cian, Luca
1
Cutright, Keisha M.
1
Dagogo-Jack, Sokiente W.
1
Dhar, Ravi
1
Donthu, Naveen
1
Draganska, Michaela
1
Elder, Ryan S.
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Harvard business review : HBR
6
Cornell hospitality management best practices
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
The Cornell School of hotel administration handbook of applied hospitality strategy
2
Cornell Hospitality Management: Best Practices Ser
1
Organizational structure and control
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Return on service amenities
Hamilton, Rebecca W.
;
Rust, Roland T.
;
Wedel, Michel
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011650436
Saved in:
2
What's in a brand name? : assessing the impact of rebranding in the hospitality industry
Tsai, Yi-Lin
;
Dev, Chekitan S.
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 865-878
Persistent link: https://www.econbiz.de/10011421738
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->