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~isPartOf:"Journal of marketing research : JMR"
~person:"Dresner, Martin"
~person:"Grewal, Dhruv"
~person:"Heuermann, Caroline"
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Journal of marketing research : JMR
Transportation research / E : an international journal
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Journal of air transport management
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Journal of transport economics & policy : JTEP
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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
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