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~isPartOf:"Journal of marketing research : JMR"
~person:"Fitzsimons, Gavan J."
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
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Fitzsimons, Gavan J.
Dhar, Ravi
11
Dahl, Darren W.
7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
5
LeBoeuf, Robyn A.
5
Zhao, Min
5
Amir, On
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Bettman, James R.
4
Cheema, Amar
4
Chen, Yuxin
4
Goldsmith, Kelly
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Hung, Iris W.
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Inman, J. Jeffrey
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Jong, Martijn G. de
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Krishna, Aradhna
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Levav, Jonathan
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Simonson, Itamar
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4
Zhao, Yi
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Aribarg, Anocha
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Bijmolt, Tammo H. A.
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Bradlow, Eric T.
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Bronnenberg, Bart J.
3
Che, Hai
3
Cutright, Keisha M.
3
Etkin, Jordan
3
Evangelidis, Ioannis
3
Hagtvedt, Henrik
3
Hamilton, Rebecca W.
3
Haws, Kelly L.
3
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Journal of marketing research : JMR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing theory and practice : JMTP
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Putting brands in their place : how a lack of control keeps brands contained
Cutright, Keisha M.
;
Bettman, James R.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
50
(
2013
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10009755694
Saved in:
2
Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.
;
Fitzsimons, Gavan J.
;
Lynch, John G.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
Saved in:
3
How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.
;
Cutright, Keisha M.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
Saved in:
4
Product contagion: changing consumer evaluations through physical contact with "disgusting" products
Morales, Andrea C.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 272-283
Persistent link: https://www.econbiz.de/10003486926
Saved in:
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