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~isPartOf:"Journal of marketing research : JMR"
~person:"Goldsmith, Kelly"
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Consumer behaviour
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Goldsmith, Kelly
Dhar, Ravi
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Journal of marketing research : JMR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of the Academy of Marketing Science
1
Savary, Goldsmith and Dhar (2014). Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate. Forthcoming
1
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Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
Saved in:
2
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
3
When guilt begets pleasure : the positive effect of a negative emotion
Goldsmith, Kelly
;
Cho, Eunice Kim
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 872-881
Persistent link: https://www.econbiz.de/10009688786
Saved in:
4
Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
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