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~isPartOf:"Journal of marketing research : JMR"
~person:"Ham, Sung H."
~subject:"Preismanagement"
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Designing sales contests : does the prize structure matter?
Lim, Noah
;
Ahearne, Michael J.
;
Ham, Sung H.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10003867351
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