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~isPartOf:"Journal of marketing research : JMR"
~person:"Hanssens, Dominique M."
~person:"Malhotra, Naresh K."
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Hanssens, Dominique M.
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Journal of marketing research : JMR
Review of marketing research
10
SAGE library in marketing
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Legends in marketing
4
Review of Marketing Research Ser.
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Fundamentals of marketing research ; Vol. 1
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Handbook of marketing decision models
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer eBook Collection / Business and Economics
2
SpringerLink / Bücher
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Continuing to broaden the marketing concept : making the world a better place
1
ERIM report series research in management
1
Fundamentals of marketing research ; Vol. 6
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Pearson always learning
1
Review of marketing research , 4
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The history of marketing science
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The nature and scope of marketing research
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Tijdschrift voor economie en management
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The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
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Modeling marketing interactions with application to salesforce effectiveness
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
,
pp. 247-257
Persistent link: https://www.econbiz.de/10001029638
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