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~isPartOf:"Journal of marketing research : JMR"
~person:"John, Leslie K."
~source:"econis"
~subject:"Brand management"
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Journal of marketing research : JMR
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Does "liking" lead to loving? : the impact of joining a brand’s social network on marketing outcomes
John, Leslie K.
;
Emrich, Oliver
;
Gupta, Sunil
;
Norton, …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 144-155
Persistent link: https://www.econbiz.de/10011653503
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