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~isPartOf:"Journal of marketing research : JMR"
~person:"Kumar, V."
~person:"Sarkar, Soumya"
~subject:"Bayes-Statistik"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type:"article"
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Journal of marketing research : JMR
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Recovering hidden buyer-seller relationship states to measure the return on marketing investment in business-to-business markets
Luo, Anita
;
Kumar, V.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 143-160
Persistent link: https://www.econbiz.de/10009715239
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