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~isPartOf:"Journal of marketing research : JMR"
~person:"Neslin, Scott A."
~person:"Piller, Frank T."
~person:"Prentice, Catherine"
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Neslin, Scott A.
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Customer channel migration
Ansari, Asim
;
Mela, Carl F.
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 60-76
Persistent link: https://www.econbiz.de/10003696866
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