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~isPartOf:"Journal of marketing research : JMR"
~person:"Pauwels, Koen"
~person:"Zhang, Jie"
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Sales promotion
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Verkaufsförderung
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Pauwels, Koen
Zhang, Jie
Albers, Sönke
2
Berger, Jonah
2
Wedel, Michel
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Ailawadi, Kusum L.
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Journal of marketing research : JMR
Journal of retailing
1
MSI reports : working paper series
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
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2
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
3
The effectiveness of customized promotions in online and offline stores
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 190-206
Persistent link: https://www.econbiz.de/10003827936
Saved in:
4
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
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