//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~person:"Pauwels, Koen"
~subject:"Product life cycle"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Product life cycle
Brand management
1
Innovation
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Produktlebenszyklus
1
Sales promotion
1
Theorie
1
Theory
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Pauwels, Koen
Ataman, M. Berk
1
Heerde, Harald J. van
1
Mela, Carl F.
1
Slotegraaf, Rebecca J.
1
Published in...
All
Journal of marketing research : JMR
Journal of retailing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->