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~isPartOf:"Journal of marketing research : JMR"
~person:"Pauwels, Koen"
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The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
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