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~isPartOf:"Journal of marketing research : JMR"
~person:"Pieters, Rik"
~subject:"Markenführung"
~subject:"Werbung"
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advertising spending
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economic contraction and expansion
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The role of market orientation in advertising spending during economic collapse : the case of Turkey in 2001
Özturan, Peren
;
Ozsomer, Aysegul
;
Pieters, Rik
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 139-152
Persistent link: https://www.econbiz.de/10010362221
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